Leveraging Customer Insight

Many firms lack the detailed customer profile and profitability information required to make optimal sales and service decisions. They are faced with the classic problem of having customer �data� locked in existing transactional systems and marketing databases � and cannot effectively analyze the customer base to better understand key segments served/under-served, customer profitability, customers with similar characteristics, desires, behaviors, and interaction histories. As a result, the effectiveness of sales, marketing, and relationship management strategies is sub-optimized.

Paragon can help your marketing, sales, and service teams build a 360� view of your customers � enabling better decisions affecting customer retention, profitability and growth. Our capabilities in customer segmentation and analytics span address a full spectrum of strategic consulting and solutions integration services.

Customer Segmentation Accelerators

Customer segmentation and behavioral analysis establishes a foundation for growing market share, through new client acquisition and targeted cross selling.

Our services include:

• Partner with key marketing and product management executives to define the appropriate segmentation groups and client profile characteristics to support the client growth strategy
• Develop tactical and strategic solutions for analyzing the existing book of business (number of clients by targeted segment, product penetration, relationship/service team coverage, profitability)
• Baseline existing customer relationship, householding, operational systems and marketing database capabilities which can be leveraged. Identify required customer data management/analytic and data integration gaps
• Define the strategic business process, organization change management, and data analytic initiatives required to operationalize the bank�s sales, marketing and service strategies
• Deliver full project lifecycle solutions integration � including package vendor evaluation/implementation, design/delivery of customer relationship and marketing databases which integrate information from core processing systems and third party sources

Customer Analytics Accelerators

Customer Analytics provides the decision making tools to empower marketing, sales, product management and service executives to act on customer insight and trends.

Our services include:

• Establish strategic blueprints for improving customer retention and targeted cross-sell strategies which leverage real-time analytics and decisioning to deliver the appropriate treatment strategy
• Define the business requirements to support improved decision making
• Enable executive dashboards which deliver balanced scorecard capabilities and leverage exception-based reporting and alerts
• Deliver ad-hoc reporting capabilities to support more in-depth trend analysis and insight
• Implement real-time rules-based decisioning tools to empower sales and service teams to retain customers and enable appropriate cross-sell capabilities at point of interaction